Maket Kol

Co create be open and be vulnerable.

Maket kol. Kol marketing is becoming a crucial element in chinese marketing context. In 2019 76 of consumers in china say their shopping choices are influenced by social media. The 2017 kol marketing white paper by admaster shows kol market and kol price has been growing rapidly but also reveals that about 69 statistics were sugared up. It leverages word of mouth to achieve promotional effects.

Chinese kols are becoming a powerful influence on chinese consumers but kol marketing in china still can be tricky to lots of foreign brands. According to 2019th influencer marketing white paper by iresearch 60 of brands in china prefer kol marketing to other digital marketing channels. There is little point in working with somebody famous if their followers don t match the types of people to whom you are hoping to market. This is what the kols and kol marketing are best suited for.

You need to work with kols whose areas of expertise match the topics that interest your target market. In 2018 the kol market value was about 102 billion yuan according to weibo big data. Kols with more than 100 000 followers increased by 51 percent and those with more than 1 million increased by 23 percent. A key opinion leader has the same.

But the more effective way to market your products is to target a specific audience the ideal audience that would like to buy your product. Kol marketing or influencer marketing is a soft selling strategy with influencers as the communicator between a brand and its target audience. On june 25 2007 with the advent of ns13 the market began to sell ben gal balm. Kol market value in 2018.

China is the world s largest social media market. On may 1 2012 the market demon was ousted by general store. We re sharing some useful tips to guide you in kol marketing in china. Luxury brands often view kol marketing as a way of influence distribution which means brands simply rent the channel to ask the influencer to distribute the content under their control such as controlling the specifics of captions photo filters and the time to post.

Marketers need to be careful of fake kols who hire shuijun 水军 or zombie fans 僵尸粉 which means fraudulent followers to fake up engagement statistics on social. There was an increase in the amount of kols on weibo. They can help you reach the best audience for your brand and create the most relevant and effective. We would like to show you a description here but the site won t allow us.

If you plan on entering the china market kol marketing is something you need to know about.